Case Study: Anytime Fitness
Business leaders know that social media is a powerful tool. Not only can it help you reach a wide audience of potential customers, but it can also be used to build relationships with other businesses. By utilizing its potential, you can open up new opportunities for your business. However what many people don't realize is that branding consistency is just as important as having a valuable brand in the first place. When customers see a consistent brand across all of your items, they immediately have a positive association with your company.
Henry & Gray recently had the privilege of working with a client who knows this! This client was going through a rebrand and they found us online as we presented other works we did for our other clients. They wanted to have a new look and implement this consistency across all their branding items.
The Client
Anytime Fitness is a well-established and one of the best-performing fitness franchises in the world. They have 5,000 gyms around the world and a whopping 4 million members worldwide. Anytime Fitness New Zealand currently has over 55 clubs open throughout the country. Visit their website for more information www.anytimefitness.co.nz
The Brief
Being a fitness industry client, they wanted easy-to-wear and wash sporting garments that spoke to their true brand essence. A big and important part of their total solution scope was also for a centralised ordering system.
The Solution
We worked with the client to select a range of polos, t-shirts, hoodies, sweatshirts, and caps for their male and female staff. We also created an online corporate ordering site where all franchisees can log in and order their individual uniform requirements within the company branding guidelines. This is extremely helpful, especially for a company with a franchise-structure like Anytime Fitness NZ.
So, how consistent is your branding? Do you have a need for some fresh and new business shirts or any type of corporate clothing for your team that better talks to who you really are as a brand? If so, be sure to contact Henry & Gray. We have a large selection of on point and high-quality uniforms that are perfect for any workplace. You can order whatever you need, whenever you need it with our flexible ordering options. Let us help you represent your brand in style!