Case Studies
Our clients are thrilled with the custom uniforms we have created specific to their business.
JW Marriott Auckland
Henry & Gray partnered with JW Marriott Auckland to design premium staff uniforms that matched the hotel’s newly transformed space and elevated brand identity. The uniforms, including tailored suiting, shirts, and accessories like custom digital print scarves and pocket squares, were crafted to reflect the hotel’s sophistication while meeting operational needs for various departments. The hybrid approach of curating high-quality stock garments with custom features allowed for timely delivery despite tight deadlines.
The result was a seamless integration of staff presentation with the hotel's luxury image, enhancing the guest experience and reinforcing brand identity. The JW Marriott Auckland team praised the uniforms' fit, quality, and timely execution, with the project serving as a model for future hospitality partnerships where creativity and efficiency align to meet high standards.
Read here and find out how we helped JW Marriott Auckland elevate their staff uniforms to match the hotel’s luxury brand identity and guest experience.
Crowne Plaza Auckland
Henry & Gray worked with Crowne Plaza Auckland to design custom uniforms that aligned with the hotel’s newly renovated upscale aesthetic. The project focused on creating polished, professional uniforms for frontline staff, including reception, food & beverage teams, and porters. Premium fabrics were selected for comfort and durability, ensuring staff felt confident while maintaining functionality for daily tasks. Custom design elements incorporated the hotel’s brand colours, ensuring a cohesive and sophisticated look across all guest-facing teams.
The result was a significant enhancement in the hotel's brand presentation, with the updated uniforms reinforcing the upscale atmosphere and contributing to a positive guest experience. The client was delighted with the outcome, noting that staff felt aligned with the hotel’s refreshed image. This project highlighted the importance of early discussions on uniform updates, providing valuable insights for future hospitality partnerships and ensuring consistent, high-quality results.
Read here and find out more on how we helped Crowne Plaza Auckland finalise their decisions in terms of uniform design and functionality.
White + Wong's
White + Wong's wanted their work uniforms to really speak to their brand values and there is no greater assignment for Henry & Gray. Their remit was clear, they didn't just want to have brand logos on functional uniforms but instead, they were aiming for a uniqueness that their people were proud to wear and that spoke to the heart of who White + Wong’s really is and what it means to dine there, work there and just to be in the exceptional experience they offer.
Read here for more and know how we help White + Wong's bring their brand to it's truest life.
Sudima Hotels
Sudima Hotels wanted a modern and casual uniforms that will allow guests to see hotel representatives as approachable and down-to-earth, which makes them more likely to ask for help or make special requests. In contrast, traditional uniforms can make the team seem stiff and formal, which can make guests feel less comfortable or even intimidated. As a result, hotels that want to create a warm and welcoming atmosphere should consider switching to more modern and casual uniforms for their employees.
Read here for more and know how Sudima Hotels achieved a modern and casual uniform look compared to other hotels.
Anytime Fitness
Anytime Fitness New Zealand was going through a rebrand and they found us online as we presented other works we did for our other clients. They wanted to have a new look and implement this consistency across all their branding items.
Being a fitness industry client, they wanted easy-to-wear and wash sporting garments that spoke to their true brand essence. A big and important part of their total solution scope was also for a centralised ordering system.
Read here and find out more about the rebranding of Anytime Fitness and how the new look was applied across all their branding items.
Tira Group
Tira Group (previously known as NDA Group) is the largest group of specialty steel fabrication companies in New Zealand and Australia, employing over 260 people.
New uniforms were part of their brand project that started in late 2021. Tira means 'Steel' in Maori and the brief was to provide a smart-looking uniform that harmonised 'Tira' across multiple brands within the group. Additionally, each brand has different seasonal requirements for staff that needed to be accounted for.
Read here and find out more on how we helped Tira Group finalise their decisions in terms of uniform design and functionality.
The Brit
Master Kong
Master Kong bar & restaurant located in Wellington and Mt Maunganui prides itself on serving up some seriously kick-ass Asian street food. The theme, of course, is based on classic Kung Fu movies so we used our uniform ninja skills to design a vintage look, striped t-shirt and apron with bold Kong logo screen printed for impact. We’re also working on a custom bandana (Mr Miagi style) to complete the full look - Watch this space.
Umbrellar
Umbrellar provides Cloud Managed Services, migration and advisory services, as well as Cloud Procurement for over 1,000 NZ businesses. As the client embraced a new logo and updated their brand style, they wanted to inspire their staff with this new look and feel. They were looking for a range of t-shirt designs that were on brand but still fashionable rather than a formal corporate look. The wanted the brand to be represented creatively and designs that reflect their workplace personality.
Read here to find out what we did for Umbrellar and how you can get started with custom uniforms today!
Abstract Hotel & Residences
Abstract required distinctive uniforms for all departments, including Front of House/Reception, Collage Eatery Staff and Chefs, and Housekeeping.
We chose a relaxed yet stylish attire to match the hotel's vibe and location. Front-of-house staff donned blazers, printed tees, dark jeans, and Chuck Taylor shoes for a modern urban look. Restaurant and bar staff sported neutral tees, black chinos, brown waist aprons, and Chuck Taylor shoes, while chefs wore short-sleeved white jackets paired with black trousers. Housekeeping staff were outfitted in navy branded tees with cargo trousers for comfort and functionality.
SOHO Hotel
SOHO Hotel introduces a new brand within the hotel industry, which embodies luxury and premium quality, making it unique from other brands. This essence requires a uniform that reflects its quality and formal nature.
Our collaborative efforts and attention to detail culminated in a uniform solution that perfectly captured the essence of SOHO Hotel. The uniforms not only reflected the luxury and premium feel of the brand but also maintained the required level of formality, enhancing the overall guest experience.
Sektor
Sektor, a technology distributor, worked with Henry & Gray to enhance the visibility of their vendor brands (Duo, Checkpoint, Skyhigh, Equalise, and Yubico) through premium apparel and promotional products. Custom items such as puffer jackets, hoodies, T-shirts, and wireless chargers were designed with brand logos and colours, targeting Sektor’s staff to promote the brands to corporate clients. Despite budget constraints, Henry & Gray sourced high-quality products from reputable brands like Macpac, Icebreaker, CamelBak, and Swiss Peak, ensuring premium quality without exceeding the budget.
The project resulted in a significant boost in brand visibility and customer engagement, with positive feedback from Sektor’s team. This collaboration provided valuable insights into Sektor’s needs, improving efficiency for future projects and showcasing Henry & Gray’s ability to deliver tailored solutions that effectively represent a brand’s identity.