Crafting a Distinct Uniform Solution for Somm: A Case Study by Henry & Gray
At Henry & Gray, we are dedicated to delivering extraordinary experiences that exceed your expectations. Our passion lies in crafting captivating narratives and innovative designs that showcase your brand's unique identity.
Through unwavering authenticity, we ensure your audience engages with your brand across all channels, genuinely understanding what sets you apart from competitors.
Somm, a distinguished client, approached Henry & Gray for their expertise in developing a new uniform solution for their entire team across all departments.
The Client discovered Henry & Gray through their affiliation with the Foley Hospitality Group, where we already provided uniform solutions for several other venues.
We have always taken great pride in assisting renowned establishments like Somm. It is an honour for us to have the opportunity to collaborate specifically with the Client, ensuring their uniform needs are met with excellence and precision.
Client Profile:
Somm, an esteemed client, embodies the essence of a local wine bar with the allure of a regional cellar door. Their venue on Princes Wharf captures the essence of ease and comfort, inviting patrons to enjoy New Zealand's finest wines in a relaxed setting.
With Somm drawing inspiration from Sommeliers—the masters of wine knowledge and appreciation—their brand represents the joy of sharing and savouring wine.
The Objective:
Somm's desire for new uniforms stems from its journey as a new brand, seeking a uniform that impeccably aligns with its unique identity and perfectly complements the ambience of its venue.
Somm recognised the importance of establishing a cohesive brand image through a thoughtfully designed uniform.
Client Requirements:
The Somm team expressed their vision for a simple yet impactful uniform - a t-shirt prominently featuring their logo. They emphasised the importance of a subtle logo that seamlessly blends with the overall aesthetic of their venue.
Their goal was to create a uniform that truly reflected their brand identity while maintaining a cohesive and professional appearance.
Our Solution:
To meet Somm's requirements, we carefully selected a premium heavyweight black t-shirt as the foundation of their uniform. Subtly and tastefully, we printed the Somm logo in white on the left chest of the t-shirt.
The choice of a heavyweight fabric was driven by its unique style and luxurious feel, perfectly complementing the sophisticated ambience of Somm's establishment.
Overcoming Challenges:
The project presented a time constraint challenge, as Somm's venue was scheduled to open within a tight two-week timeframe, which included a long weekend. We organised a same-day courier service to expedite the t-shirts' journey to the printers to ensure timely delivery.
By prioritising their production, we successfully managed to have the t-shirts ready a few days before the grand opening, which exceeded Somm's expectations.
The Result:
Through collaborative efforts and meticulous attention to detail, we delivered a uniform solution that flawlessly embodied Somm's brand vision. The heavyweight black t-shirts, subtly adorned with the Somm logo, achieved the desired aesthetic while maintaining a professional and cohesive appearance.
At Henry & Gray, we are committed to exceeding expectations and creating tailored uniform solutions that capture the essence of your brand and elevate your establishment's image.