Where do we go from here?
“The impacts will be societal, economic, political, and personal... We have already seen some changes that appear to have real potential to be long-lasting, including the accelerated use of technology to facilitate remote work and distance learning, and a greater reliance on experts in all walks of life for facts, insight, and guidance.” - Bill Stromberg, Chairman and CEO of T. Rowe Price Group Inc.
For some businesses, the move to remote working, social distancing and contact tracing has been simple for others a nightmare. Personal protective garments and safety equipment is now required or encouraged in places that it never was before. Businesses have had to rethink completely how they operate and also how they get their brand in front of their customers.
At Henry & Gray, we’ve been prompted to consider how we help our customers to adapt to these changes. We know that our customers care a great deal about their staff welfare. They want them to feel comfortable and safe and be proud of their work. They also care about their companies brand and how they are represented visually.
It may be that in future front of house are wearing face masks and gloves or they may now be a computer screen. A salesperson will offer you a bottle of hand sanitiser instead of a pen. With the need to social distance, those performing services will want to make their position as a staff member more obvious or feel they are part of a team. Similarly those engaging with clients digitally have an opportunity to put their brand on their customers computer screen without paying for any digital advertising by wearing their company brand… We all know that when the video is turned off in a Zoom meeting that person is still in their PJs or gym gear.
As such, we’ve been working on sourcing and designing PPE that aligns with brand aesthetic including custom hi visibility gear and face masks. While a new uniform may not be at the front of everyone’s mind right now, we can’t wait to be apart of the journey forward from Covid-19.
Photos courtesy Getty Images