Case Study: CoBuilt

We want our clients to love working with us, which is why our mission is always to ensure they come back again and again. The process of creating a brand identity for your business can be daunting and a bit mysterious but we make sure it's not difficult by being creative, demonstrating we value your business & looking to deliver above your expectations every day! 

Henry & Gray recently had the exciting opportunity to work with CoBuilt Group who wanted their team to wear a uniform that was easily recognisable and different from their competitors. They saw it as a real opportunity to promote their brand in the market, knowing most businesses in a similar category are wearing the same old ready-stock brands.

We had done work for their other brands over the years, and they decided to work with us for their new brand workwear clothing. 

The Client

CoBuilt Group , operating since 2013, is a New Zealand owned and operated business located in Hamilton.  They are insulation and interior fitout specialists supplying and installing quality products in the entire Waikato and Bay of Plenty regions with experienced teams of dedicated installers who pride themselves as being the best in the business.

The Brief

The client's main requirement was a short-sleeve and long-sleeve hi-vis polo with reflective strips to meet industry compliance standards. They also wanted a CoBuilt Group branded t-shirt that could be worn by staff not wearing hi-vis so the brand was always front of mind and they felt part of the team. 

The Solution

The team at Henry & Gray delivered a custom sublimated hi-vis polo shirt in both long and short-sleeve options with reflective strips. The polos included the CoBuilt Group branding as well as their Insulator and Pro Interiors company brands and partner, Carters. The t-shirts were a premium black and white cotton t-shirt option with the CoBuilt Group unique design on the back. 

The Outcome

The client was really pleased that we designed a unique hi-vis custom polo that was not only tightly on-brand but also met industry compliance standards which was super important, including the addition of 3M reflective strips.  The hi-vis polo was custom designed by our team, ensuring that it spoke to the scope which was to look really good and also help the team stand out.

So, how consistent is your branding?  Do you have a need for some fresh and new business shirts or any type of corporate clothing for your team that better talks to who you really are as a brand?  If so, be sure to contact Henry & Gray. We have a large selection of on point and high-quality uniforms that are perfect for any workplace. You can order whatever you need, whenever you need it with our flexible ordering options. Let us help you represent your brand in style!