Elevating Ambiance for Fable Hotel Through Custom Uniform Solutions with Henry & Gray

At Henry & Gray, we aim to meet and surpass what you hope for. We love creating clear stories and fresh designs that highlight what's really unique about your brand.

With complete authenticity, we ensure your audience connects with your brand everywhere, truly seeing what makes you different.

Fable, an esteemed client, approached Henry & Gray after being impressed by a project we completed for another client. As they introduced their new hotel brand, ensuring perfection in every detail was vital, and our experience with other hotels proved we were up to the task.

Client Profile:

Fable is a new hotel brand aiming to redefine luxury and comfort in the hotel sector. With multiple hotels across New Zealand, they strive to offer a unique and memorable experience to their guests.

The Objective:

With the launch of the new hotel brand, Fable recognised the importance of having a uniform that impeccably aligns with its unique identity, ensuring that every aspect of the brand is consistent and top-notch.

Client Requirements:

Fable expressed their need for uniforms across various departments: front of house, restaurant, chefs, housekeeping, and maintenance. They emphasised the importance of not holding excessive stock and the ability to order easily within short timeframes.

Our Solution:

After a thorough consultative process, we identified several options suitable for Fable. The final solution comprised jackets, trousers, and shirts for the front-of-house team; shirts, trousers, chefs' jackets, trousers, and aprons for the food and beverage team; tunics and cargo trousers for the housekeeping team; and workwear shirts and cargos for the maintenance team. We developed a dedicated webpage to facilitate easy ordering for individual hotels across New Zealand.

Overcoming Challenges:

One challenge was maintaining the 5-star hotel level of the uniforms while modernising them and providing a unique look. We introduced pink shirts and plain shirts with contrasting inside collars for a standout appearance when worn open. The front-of-house staff retained the suit look but with a hint of colour in the shirt. For the food and beverage staff, we opted for a navy shirt with contrasting blue fabric inside the collar, moving away from the traditional black hospitality shirt while maintaining the desired aesthetic.

The Result:

Through collaborative efforts and meticulous attention to detail, we delivered a uniform solution that flawlessly embodied Fable's brand vision. The modern yet luxurious uniforms, tailored to each department's needs, achieved the desired aesthetic while maintaining a professional and cohesive appearance.

At Henry & Gray, we're dedicated to going above and beyond, crafting uniform solutions that truly reflect your brand and enhance your business's reputation.