Is it Time Your Business Had a New Look?

Is it Time Your Business Had a New Look?

Whenever I’m out and about I’m always taking a mental note of how businesses look in terms of their image. I’ve lost count of the number of times I’ve walked out of a business and thought - yep, it’s time that business had a new look.

For businesses in the construction sector there are health and safety requirements such as hi-vis vests. But, have you ever thought about incorporating those H&S requirements into the garments that your team wears?

Custom designed to create a whole new look

At Henry and Gray we have some amazing clients who trust us to provide solutions that are a little bit outside the box.

Insulator is a business that supplies and installs quality building insulation throughout the Waikato and Bay of Plenty region. The company owners know that their dedicated team of expert installers put in the hard yards to make kiwi businesses and homes warmer so they wanted to make sure they had a uniform they were glad to be putting on that was a cut above the rest. 

Henry and Gray designed custom sublimation dyed Hi-Vis Polos and Singlets that met the safety standards and showed their commitment to quality and brand. Sublimation dye allows for a multi coloured garment without seams or added cost and your brand won’t peel or crack with harsh laundering. 

Image: Insulator Team members with their new look.

Multi-functional business clothing works on all levels

Another amazing client is ZB Homes. 

ZB Homes is a building company people trust and depend on for quality, flexibility, and progress. 

Wanting to embrace these values in all aspects of their business, they engaged Henry & Gray to come up with a solution for their staff to wear in the field. We designed a uniform that would work for client meetings, site visits and the odd day on the golf course with functional softshell jackets, stylish business shirts, t-shirts and casual polos.

Image: Members of the ZB Homes team with their new look of polo’s, t-shirts, collared shirts and fitting jackets.

A new look for a hospitality brand needed to incorporate a bit of ‘quirkiness’

White + Wongs is a vibrant Asian fusion restaurant with locations in Auckland and Queenstown.

They came to us needing a staff uniform that showcased their brand, was comfortable, modern and a little quirky. 

Being an eclectic restaurant, we gave them a uniform with options to mix and match including slogan printed tees, custom shirts with mandarin collars and a splash of contrast and embroidered aprons.

A recent experience in supporting local...

It was such a relief when we were able to finally go for a meal the other week after a long Covid lockdown. I am so committed to supporting local and we chose to go for a meal at our favourite local eatery (which is not yet a client by-the-way).

There is no doubt that hospitality has done it really hard over the extended lockdown, and so our local is absolutely excused for where I’m about to go with this...

But, their staff uniforms looked very tired and worn. The staff themselves weren’t, they were great and so pleased to be back at work!

Don’t get me wrong. I’m not judging after what they’ve been through. It’s up to us locals to support their business as much as possible to get them back on track so that they can afford to refresh their staff uniforms.

Lockdowns aside, staff uniforms and the way they look are such an important part of brand identity. They engender trust, likability and represent the exchange of value that we get when we do business with them.

Does your business have an optimal brand image? 

Henry and Gray are experts at business clothing requirements and helping you achieve an optimal brand image with clothing. If you are in hospitality, hotels, corporate, IT, agriculture or construction and want to stand out from your competition with stylish, quality business and corporate clothing then we can help. So if your business is in need of a new look, Henry & Gray check out our Business Clothing Guide to help you with the right ideas, then book a call to discuss your needs!

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