What is the most cost-effective advertising platform?
The most cost-effective advertising platform for businesses.
There are so many advertising platforms available to businesses today. Google Adwords and Facebook ads are becoming increasingly popular as brands attempt to increase their reach and get noticed in a crowded market. However, did you know the most cost-effective advertising platform to help you grow your business is your brand apparel? Whether it is your company uniform or merchandise you sell or provide to third party distributors to give away, brand apparel promotes inbound enquiries and drives new business.
Remind your customers who you are with brand apparel
When it comes to company uniforms for employees, many business owners see it as an overhead cost that meets a functional need. In actual fact, your company uniform is more than a cost, it is advertising. Brand apparel is worn daily by everyone in your company, onsite and offsite, during business hours and perhaps even at events. It reminds your customers of your business’s name and your brand, every time they do business with you. Plus when you invest in high-quality brand apparel that looks smart, feels good, and that your staff enjoy wearing, your customers notice the difference and remember the experience. All of this helps your business generate brand recognition and helps keep your brand front of mind.
Turn your customers into walking billboards
Another cost-effective way to use brand apparel for advertising is to design unique clothing options to be sold, given away at company events or trade shows as merchandise, or passed out to customers by third-party distributors as ‘swag’. When people receive free clothing or merch of high-quality, great design, from a brand they love, they will happily wear it throughout their daily lives. Again, this will help your business generate brand awareness and recall.
According to research done by Ppai.org, people were more likely to be able to recall the name of the advertiser on a promotional product that they received in the past 12 months (76.1%) than the name of an advertiser they had seen in a magazine or newspaper in the previous week (53.5%).
When your customers wear your logo and your brand identity with pride, they become walking advertisements for your business - your marketing reach increases everywhere they go. Think of it as a walking billboard or a walking business card, introducing your business to new people who might not use other channels you promote your business on.
High ROI for your marketing spend
While brand apparel and uniforms are an upfront investment, the value generated by the marketing reach far outweighs the cost. Unlike digital advertising platforms, brand apparel does not have a recurring daily cost or budget, a cost ‘per click’, or require ongoing creation or maintenance. Promoting your brand with brand apparel is like the gift that keeps on giving.
Whether it is your employees’ uniform or the branded merchandise you sell or giveaway, your brand apparel will remain visible for much longer than a Facebook ad, PPC ad, or pop-up on your website. In fact, a 2016 study by the Advertising Specialty Institute (ASI) found that most people keep promotional products for an average of eight months.
In summary, brand apparel is the most cost-effective advertising platform as it increases your brand awareness and recall, helps you reduce the cost of acquiring new leads, generates inbound enquiries, and facilitates word of mouth referrals. All of which will help you grow your business and create a strong brand.
Want to grow your marketing reach, build brand awareness, and generate inbound leads? Contact us for a free consultation and let us design a unique garment solution that will turn heads.